Insights Goes Virtual

What it took to turn a canceled live event into a fully branded digital experience

Insights was meant to be in Nashville. Then COVID hit. We had three months to rethink everything, build it online, and still make it feel like an experience worth showing up for. I led all creative work for the event. Branding, web, UX, video, keynote design, promo assets, and more. We built a new WordPress site, integrated with virtual event software, and made sure every piece felt intentional and cohesive. The theme was Amplify, so we ran with bold movement, soundwave visuals, and a color system inspired by Nashville’s neon signs and our core brand palette. Every visual touchpoint had to deliver—from session graphics to motion templates to executive keynotes. I worked across teams and managed designers, developers, and vendors to get it all out the door.

What I Led and Delivered

Visual identity and theme

• Created a full design system around Amplify with energy, motion, and flexibility
• Used a red and blue palette pulled from our brand and the original Nashville setting

Web and platform

• Redesigned and rebuilt the event site in WordPress
• Integrated with event software to keep the attendee experience smooth and on-brand

Content and video

• Directed and produced all promo videos, keynote visuals, and speaker graphics
• Scripted and storyboarded session content and transition assets

Execution and delivery

• Managed a hybrid internal team plus vendor support
• Handled creative approvals, timelines, and final delivery for all digital assets

The Result

Despite the pivot, attendance and engagement stayed high. Creative was consistent across the board. The event made an impact, and the work became the foundation for future digital and hybrid events.