Building a Brand to Rise

Branding and UI for a health tech startup with bold goals and a fast timeline

Healthy Transformations was a cloud-based platform designed to help SMBs turn health data into scalable value. They needed a full brand from the ground up, something bold, empowering, and modern, with clear ties to healthcare. They asked for a phoenix motif to reflect growth and resilience. I delivered a literal interpretation that balanced symbolism with clarity, using a purple palette to signal strength and wisdom while staying grounded in healthcare.

I led all creative work, including branding, business cards, UI, and web assets. I partnered closely with developers to ensure the system design and brand worked seamlessly inside their custom app. The company ultimately shut down, but the work served as a complete foundation for their go-to-market launch.