Rangel Construction Company, LLC. is a pool, spa, and concrete company based out of central Indiana. For this project, I created a full-service package to work with them on creating a logo, responsive website, business cards, brochure, and reflective car magnets for their working trucks.

My goal was to create a visual identity that would appeal to residential and commercial clients. In order to appeal to two very different audiences, I relied on more minimal, modern, and simplistic visuals. My intention was to focus on the personal touch and integrity this business brings to the table.