Building the Brand While They Built the Homes

A full-service rebrand and digital launch for a Texas-based general contractor

Poe Legacy Construction had the skill and reputation, but their digital presence wasn’t pulling its weight. Their site wasn’t operational, leads weren’t coming in, and the brand lacked clarity. I came in to rebuild everything from the ground up. I handled the full brand and digital strategy from the logo, identity, content, SEO, UX, site design, dev, and marketing rollout. The goal was to create a modern, hard-working brand that still felt warm, authentic, and rooted in Texas. This included visual direction, voice, tone, and a full system of assets built to scale with the business.

From competitive research to custom CMS integration, I managed the entire engagement solo through strategy, execution, testing, and launch. Every decision, from logo shape to color palette to CTA placement, was designed to reinforce trust, capability, and craftsmanship.

What I Led and Delivered

Brand Identity

• Defined brand personality and visual direction through moodboarding and research
• Designed logos, badges, and identity system focused on heritage and reliability
• Created a full brand guide including type, color, tone, and use cases

Website & Platform

• Designed and built a responsive HubSpot CMS site
• Integrated with HubSpot CRM, Jobber, Google Analytics, Zapier, and social platforms
• Created content strategy and wrote all on-site copy

Lead Generation & Marketing

• Implemented lead capture tools, conversion-driven CTAs, and form tracking
• Ran marketing efforts through Meta to boost visibility and engagement
• Designed business cards, flyers, and field-ready materials

Research & Positioning

• Analyzed 10+ competitors to find market gaps
• Positioned the brand to stand out with clear value props, trust-building visuals, and modern messaging

The Result

PLC went from a dead website to a fully operational lead-generating system. Lead volume increased, brand perception improved, and the company was even highlighted in local media. What started as a non-functional presence became a high-performing digital foundation for growth.