Built to Reflect the Work

Visual identity and website design for a family-run pool and concrete business

Rangel Construction Company came to me with nothing but a name and a basic business card. I created a complete visual identity from scratch, including logo, business cards, brochure, reflective truck magnets, and a responsive WordPress site. The brand needed to appeal to both residential and commercial clients, with a stronger focus on commercial pools. To balance trust and professionalism, I kept the visuals clean, modern, and minimal.

The logo is a stylized R encircled by a stamp-like shape. The blues represent water and clarity, while the circle reflects the company’s full-service approach, concrete, spa, and pool work delivered start to finish.

What I Led and Delivered

Branding & Identity

• Designed a clean, modern logo system centered on simplicity and versatility
• Developed a flexible look that could scale across print, signage, and digital use

Web & Digital

• Designed and built a responsive WordPress site to showcase services and completed projects
• Handled all design and development work for a fully functional launch

Print & Field Assets

• Designed brochures, business cards, and reflective vehicle magnets for visibility and consistency in the field

The Result

Rangel Construction now has a complete brand presence, from trucks to brochures to a functional, mobile-ready website. It’s simple, polished, and reflects the quality of their work.